What is Search Engine Optimization ?
SEO, or Search Engine Optimization, is the practice of optimizing our website as per the google algorithms.
In SEO we optimize our website by keyword research, updating meta title, meta description and we do internal linking on our web pages. we improve the quality of content to improve its visibility on search engine results pages (SERPs). With the help of SEO we can get rank higher on Google, Bing, and other search engines, which can increase organic (unpaid) traffic.
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Parts of SEO:
SEO divides into three main categories: On-Page SEO, Off-Page SEO, and Technical SEO. Each plays very important role to rank your website on search engine result pages.
1. On-Page SEO:
On-Page SEO refers to the areas of your website that you can control directly by yourself. These include:
Keyword Research: In this, we search the high searches keywords and phrases with the help of some tools. Tools like Google Keyword Planner, Ahrefs, and SEMrush can help you identify high-traffic, low-competition keywords relevant to your niche.
Content Optimization: if you have selected your keywords then you need to write a SEO optimize content by using those words which you searched.
This includes placing them in your title tags, meta descriptions, headers (H1, H2, etc.), and throughout your content.
Title Tags and Meta Descriptions: Your title tag is one of the most critical on-page SEO elements. It should be brief and easy, include your primary keyword. The meta description, while not a direct ranking factor, can influence click-through rates (CTR).
Internal Linking: you can make your internal pages links on your other web pages you transfer the traffic one web page to other web pages.
2. Off-Page SEO
Off-Page SEO involves actions taken outside of your website that impact your rankings within SERPs. This primarily focuses on building your website's reputation and authority through backlinks.
Backlinks: In off page we create backlink on other websites. Make sure you should make high quality backlinks. You can other websites domain authority (DA) and page authority (PA).
There are total 15 to 17 activities to create backlinks.
3. Technical SEO
Technical SEO refers to the technical conditions your website that includes loading time of your website or you can say site speed, Sitemap, HTML sitemap, XML sitemap, mobile friendliness, Robots.txt, Featured snippets, Schema markup etc. these things impact your website a lot. Technical SEO plays a crucial role to rank your website on search engine result pages.
Conclusion
If you want to rank your website higher on search engine result page then you have to apply these all SEO methods to your website. By focusing on the main part of SEO—On-Page, Off-Page, and Technical—and implementing advanced tactics, you can create a solid foundation for long-term success in the digital marketing field.
